As of my last knowledge update in January 2022, TikTok's main method for creators to earn money directly from the platform is through the TikTok Creator Fund. The Creator Fund is not solely based on likes but considers various factors, including the number of followers, views, and engagement on your content.
To be eligible for the TikTok Creator Fund, you generally need to meet specific criteria, such as having at least 100,000 followers, being over 18 years old, and meeting certain engagement metrics. Keep in mind that these requirements can change, so it's essential to check TikTok's official resources or Creator Fund guidelines for the most up-to-date information.
While likes contribute to the overall engagement on your content and can potentially attract brand partnerships and sponsorships, TikTok's direct payment through the Creator Fund focuses on a combination of factors beyond just likes.
Additionally, creators can earn money through other methods like live gifts, brand partnerships, affiliate marketing, and more. These opportunities are often influenced by factors such as follower count, content quality, and audience engagement.
Always stay updated on TikTok's official announcements and guidelines for the latest information regarding monetization opportunities on the platform.
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