Engagement metrics are vital for understanding how users interact with your content. They measure how interested and invested users are with your content, rather than just how many people see it. Here are some common engagement metrics:
* Likes and shares: These classic metrics indicate how much users enjoy your content and want to share it with others.
* Comments: Comments show that users are actively thinking about your content and potentially sparking conversations.
* Click-through rates (CTR): This metric measures the percentage of users who click on a link within your content.
* Social media shares: Tracking how often your content is shared on different platforms highlights what resonates with your audience.
* Time spent on content: The amount of time users spend viewing your content indicates how engaging they find it.
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