"Global reach" in the context of business and e-commerce refers to the ability of a company or online platform to extend its products, services, or influence beyond local or national boundaries to reach a worldwide audience. Achieving global reach is often facilitated by advancements in technology, the internet, and international logistics. Here are key aspects related to global reach: 1. **International Market Expansion:** - Businesses with global reach actively target and expand into international markets to tap into new customer bases and increase their overall market share. 2. **E-commerce and Online Presence:** - E-commerce platforms and online marketplaces provide businesses with the opportunity to reach a global audience by making their products or services accessible to customers worldwide. 3. **Website Localization:** - To enhance global reach, businesses often invest in website localization, including translating content into multiple lan...
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